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Oll Korrect was a project started in late 2023 for a local Calgary tech startup looking to address the rise in AI technology and look for a way to solve a problem with knowing the difference between AI content and human made content.
These are the logo design roughs that I completed before our first meeting. The designs centred around the idea of frame and subject. I was wanted to combine an aspect of Art Nouveau and Silicon Valley Minimalism to create a feeling of humanism interwoven with technology. I also liked the parallels between the vines of Art Nouveau and the lines in a depiction of network connections.
My client enjoyed the more contemporary Silicon Valley Minimalist style, but wanted to see variations upon the design that used three circles. With that design, we also decided to focus on the idea of movement in hopes to include animated graphics in the future.
We finalized on this logo design with a range of colour options for it. The company decided to use a variation of Neue Kabel Extra Light for their company name.
The goal was to create a package that displayed an interesting layout with dynamic colours. The colour palette was designed to be new, exciting, and different. With two colours that were analogous to allow for interesting, non-distracting colour combinations, and then a secondary palette that was bright and popped. The fonts were chosen to be eloquent, new, dynamic, and interesting. The end result was a style guide that provided my client with an interesting look that would make them stand out from the competition.
