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During my time with Parkinson Association of Alberta I had the opportunity to make multiple different graphic elements spanning from website carousels to email advertisements. When I first started, the designs I made leaned a little too closely to a safe corporatized imagery. This felt too cold and unwelcoming for the brand, and so I expanded a little more. I noticed that my contract lead was excited by designs that were playful, cute, and warm, but still wanted a professional aspect. For each Item, I took different approaches based on the context of their publication. One of the biggest success was the project I made for their Volunteer call-outs. My contract lead wanted a template design where they could just enter the volunteer positions that they were looking for. I wanted to capture something unique, so I used a cut paper style that implemented their brand colours and would stand out. This style emphasized that idea of play and fun as a means of providing a hook for those who might be interested in volunteering.
Parkinson Association of Alberta wanted to have a graphic design that could be used for digital marketing to present their various partners to display their offer programs. For this project I used a very conventional display with a slight frame to provide structure, and texture to make it visually unique. In a similar vein, I created advertisements for their Wellness Retreat that took a standard approach to ensure clear communication on a very popular event.
All these graphic elements helped reinforce Parkinson Association of Alberta Central values of Creativity and compassion. Their softness an playfulness conveys a message of open transparency and kindness all while remaining visually distinct.
For this promotional reel, I served as a video editor and motion graphic designer focusing on dynamic editing evoking a feeling of fun and hope. I used establishing shots to capture the event and focused on an interview given by one of the board members of PAA.
For this promotional video, I served as a video editor and motion graphic designer. This video focused on capturing a target audience of older car enthusiast while creating a dynamic vision for PAA's brand. I used motion graphics to elevate the video and capture our viewer, and music that would be attractive to my target audience. This video is slotted for 2025's promotional material for Cars for a Cause.